Crimsun, The Pink Onion
Crimsun owes its name to the rare pink color you see when you look up and see a beautiful clear evening sky. It has been created as the onion to meet tomorrow’s retail and food service demands. Today, it is a favorite staple globally. It owes its flagship popularity to its distinct characteristics. It has been steadily growing in demand because it optimally combines the quality attributes of yellow with the premium presentation and nuance of red. It has been developed with the future in mind, where highly efficient crop yields and low supply chain impact are as essential as durability, firmness, robustness, color and taste.
Tomorrow’s onion today
When Crimsun was envisioned by JPB, Bejo Seeds and de Groot en Slot, we aimed to create tomorrow’s onion today. Crimsun’s growing process has been designed to continuously optimize quality and efficiency from farm to plate where emphasis lies on maximum yield and minimal supply chain impact. Crimsun is an ongoing testament to that vision. It has been created using an agriculturally innovative R&D process in the Netherlands relying on an advanced hybrid structure making it the next generation front runner in the retail and food service markets. Its quality, efficiency and accessibility success lie in its continuous improvement. This is what creates an onion that is ahead of its time.
A league of its own
Onions are an essential staple food all over the world. They are healthy due to their nutrients and vitamins while containing a highly efficient caloric value. They are versatile in their use as a staple vegetable and as a flavor and texture provider. But there is a difference between types and colors. Crimsun provides the best of both worlds. Due to the optimal characteristics of the quality and strength of the yellow and the suaveness and color of the red, Crimsun is in a league of its own. Whereas most retail and food service needed to stock up on yellow and red onions separately for customers, those issues are in the past with Crimsun. Pink is the solution.
Planting and harvesting
The Netherlands is known for year-round agricultural quality and efficiency which leads to excellent yields. Why? We have long hours of sunlight, ideal temperatures, and the soil is conducive to optimal sowing, growing and harvesting. The sowing happens at perfect points of space and depth, and it is fully mechanized. Because of our irrigation strength, we maintain control of water-levels, so the Crimsun onion is able to grow at optimal speed and strength. The harvest happens speedily and effectively when the weather conditions make it opportune to do so by a process that cuts, dries and collects the onions. This often means working day and night as optimal conditions never last for too long.
Global distribution
As the Netherlands is a country that is heavily dependent on agricultural exports, we have mastered the skill of year-round storage and distribution. The Crimsun onion is packed and stored in climate-controlled halls. And as the Netherlands is a major transportation hub, and we have three ports around the corner, we can get the Crimsun to your doorstep, wherever you are in the world, very swiftly at conditions necessary for quality assurance. This makes Crimsun an essential and dependable staple in kitchens in over 80 countries.
Why Crimsun?
Crimsun is the perfect onion for both food service and retail.
It optimizes the best of yellow and red for excellent presentation, strength, texture, and taste.
Our agricultural efficiency creates a low-impact, low-waste and high-yield onion improving sustainability.
Crimsun is a JPB registered brand which means we can supply you exclusively in your markets.
When supplying you, we can combine Crimsun with our other products and brands.
We can distribute globally year-round due to excellent storage and supply chain capabilities.
JPB is one of The Netherlands’ premier onion exporters. Sharing our technical knowledge is part of our service.
Contact & partnerships
We are always open for new partnerships! Our dedicated sales team can help you with any questions you may have. We are one phone call or email away. Let’s Grow Together!
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